TEA / ABOUT
TANECIA
BRITT
CREATIVE DIRECTOR
EXECUTIVE PRODUCER
PRODUCTION + CREATIVE OPERATIONS LEADER
I BUILD THE IDEA,
AND THE SYSTEM
THAT DELIVERS IT.
I work across creative direction, original storytelling, production, post-production, experiential work, audience strategy, and creative operations.
TEA is a play on "Tea," my nickname, and The Experience Agency, the creative practice through which I bring that work together.
CREATIVE VISION MEETS OPERATIONAL POWER.
Tanecia has 15+ years across creative direction, filmmaking, original programming, production, post-production, enterprise streaming, digital publishing, experiential work, creative operations, and platform development.
She has worked across independently authored projects, founder-led platforms, and large enterprise environments.
Her differentiator is the ability to originate creative ideas and also understand the systems, people, production structure, and operational requirements required to deliver them.
SELECTED IMPACT
15+
30+
1,500+
5
YEARS ACROSS CREATIVE, PRODUCTION + MEDIA
MULTIDISCIPLINARY TEAM SCALE
ASSETS WEEKLY
DIRECT REPORTS
5–7
21%+
60%+
~$70K
EDITORIAL / RETOUCHING CAMPAIGNS MONTHLY
YOY IMAGE OUTPUT INCREASE
REDUCTION IN EXTERNAL CONTRACTOR USE
ANNUAL PLATFORM SAVINGS
32%
61%
$105K+
CONTENT-DISTRIBUTION EFFICIENCY IMPROVEMENT
DMVIFF TICKET-SALES GROWTH
SPONSORSHIPS, GRANTS + PARTNERSHIPS
PLATFORM + ENTERPRISE CONTENT LEADERSHIP
CREATIVE WORK DOESN’T MOVE THROUGH ONE DEPARTMENT.
A DECADE AT THE ENTERPRISE EDGE
32%
IMPROVEMENT IN CONTENT-DISTRIBUTION EFFICIENCY
For more than a decade Tanecia worked across enterprise streaming and digital-media operations at Verizon Digital Media Services, AOL, Oath, Yahoo, and Edgio, connecting: CONTENT • METADATA • PUBLISHING • QUALITY CONTROL • DELIVERY • DISCOVERY
ENVIRONMENTS SUPPORTED
SONY PICTURES
LIONSGATE
NBCUNIVERSAL
DISCOVERY
EPIX
MUSIC CHOICE
CLEO TV
SOMOSTV
CROSS-FUNCTIONAL DISCIPLINES
PRODUCT
ANALYTICS
ENGINEERING
SALES
OPERATIONS
CLIENT SUCCESS
LEGAL
CONTENT
MARKETING
EXTERNAL PARTNERS
SHE KNOWS HOW TO LEAD ACROSS THE GAPS.
FOUNDER + PLATFORM BUILDER
SHE DOESN’T ONLY JOIN SYSTEMS. SHE BUILDS THEM.
01 /
BLACK VINE NETWORK
ORIGINAL MEDIA + CREATIVE ECOSYSTEM
Tanecia founded Black Vine Network as a platform for original storytelling, production and cultural programming, building a digital-first ecosystem around original media and audience experience.
IDEA • PEOPLE • SYSTEM • AUDIENCE • MOMENTUM
02 /
DMV NUDE
EXPERIENTIAL ART + SOCIAL PLATFORM
DMV Nude is an experiential platform built around immersive visual worlds, artistic expression and live audience encounter. Tanecia’s creative direction has extended across themed environments, projection, body paint, movement, sound, photography, production and cultural experience. Themes have included Black Trench, Spring Equinox, Saints & Sinners, aquatic projection worlds, body paint, and movement + sound.
03 /
DMViFF
FILM PLATFORM + CULTURAL PROGRAMMING
Tanecia’s leadership has extended across programming, filmmaker relations, audience development, venue operations, partnerships and cultural programming within an international-facing film platform.
61% TICKET-SALES GROWTH
$105K+ SPONSORSHIPS, GRANTS + PARTNERSHIPS
04 /
THE EXPERIENCE AGENCY
CREATIVE PRACTICE + COMMERCIAL PLATFORM
The Experience Agency brings Tanecia’s creative direction, filmmaking, production, experiential thinking and creative operations into one client-facing practice. The model connects authored creative vision with the people, production structure and operating systems required to deliver the work.
HOW SHE LEADS
CLEAR VISION. CLEAR OWNERSHIP. ROOM TO DO GREAT WORK.
Tanecia’s leadership style connects creative ambition with clear decision-making. She defines the objective, builds the operating structure, assigns ownership, creates feedback loops, protects quality, and gives specialists room to do their best work. The goal is not to control every discipline, but to create enough clarity for every discipline to perform.
THE FOUNDATION
STORY CAME FIRST.
Before systems, platforms, and creative operations, there was filmmaking. Tanecia holds a Master of Arts in Film, Video & New Screen Media from the University of East London and a Bachelor of Arts in Communication Arts (Video Production) from Johnson C. Smith University. Her creative practice includes writing, directing, producing, film criticism, original television development, and independent filmmaking.
She has also taught film and digital filmmaking at:
UNIVERSITY OF EAST LONDON
JOHNSON C. SMITH UNIVERSITY
CAREER RANGE
ONE CAREER. MULTIPLE OPERATING ENVIRONMENTS.
FILM + TELEVISION
CREATIVE DIRECTION
BRANDED + EDITORIAL CONTENT
PRODUCTION
POST-PRODUCTION
CREATIVE OPERATIONS
STREAMING + CONTENT SYSTEMS
EXPERIENTIAL
LIVE CULTURAL PROGRAMMING
AUDIENCE DEVELOPMENT
TEAM LEADERSHIP
PLATFORM BUILDING
THE MEDIUM CHANGES. THE STANDARD DOESN’T.
Whether the assignment begins with a story, a campaign, a production, a platform, or a creative-operations challenge, the objective remains the same: build something distinctive, intelligently, with the system required to deliver it.